Mark Wahlberg’s appearance in a Hallow app commercial during Super Bowl LVIII, alongside Jonathan Roumie, left viewers feeling awkward and embarrassed.

The ad, which featured a call to prayer, contrasted sharply with the event’s typical entertainment-focused commercials, sparking a mixed response. While Wahlberg is openly devoted to his faith, the ad’s religious message during a secular event like the Super Bowl seemed out of place to many. Social media reactions ranged from humorous jabs about Boston’s representation to confusion over the commercial’s intent.